For anyone looking to dive into the world of online sports betting in the UK, the sheer volume of bookmakers and their diverse new customer offers can be overwhelming. These welcome bonuses are designed to attract new sign-ups, typically offering free bets, matched deposits, or enhanced odds. Choosing the “best” offer depends on individual preferences, such as the value of the bonus, ease of claiming, and the bookmaker’s overall reputation and features.
This article highlights some of the UK bookmakers consistently offering the most attractive new customer deals in June 2025, considering the value, terms, and general user experience betting app offers.
Understanding New Customer Offers
Before diving into specific bookmakers, it’s crucial to understand the common types of new customer offers:
- “Bet X, Get Y Free Bets”: This is arguably the most prevalent and straightforward offer. You place an initial qualifying bet of a certain amount (X), and upon its settlement, you receive a larger amount in free bets (Y). For example, “Bet £10, Get £30 in Free Bets.”
- Matched Deposit Bonuses: The bookmaker matches your initial deposit up to a certain percentage or amount. For instance, a “100% matched deposit up to £50” means if you deposit £50, you get an additional £50 in bonus funds. These often come with wagering requirements.
- Risk-Free Bets/Money Back Offers: If your first bet loses, the bookmaker refunds your stake, either as cash or a free bet.
- Enhanced Odds: A bookmaker offers significantly boosted odds for a specific event to new customers, often with winnings paid as free bets.
Top UK Bookmakers for New Customer Offers (June 2025)
Based on current promotions and overall user appeal, several UK bookmakers consistently stand out for their new customer deals:
- Betfred: Bet £10 Get £50 in Free Bets Betfred consistently offers one of the highest value welcome bonuses in the UK market. New customers who register and place a £10 qualifying bet (at minimum odds, usually 1/1 or Evens) typically receive £50 in free bets, often split into various increments for sports and accumulators. This substantial bonus provides ample opportunity to explore their wide range of markets.
- BetMGM: Bet £10 Get £40 in Free Bets A relatively new entrant to the UK, BetMGM has made a significant impact with its competitive sign-up offer. Placing a £10 qualifying bet unlocks £40 in free bets, which are usually distributed across different sports and bet types, including football and horse racing. Their seamless sign-up process is a notable advantage.
- bet365: Bet £10 Get £30 in Free Bets As a market leader, bet365 offers a highly reliable and popular welcome bonus. While the monetary value might seem less than some others, the flexibility and trustworthiness of bet365, combined with their extensive markets and in-play features, make this a top choice. The free bets are credited as “Bet Credits” and are versatile across their sports offerings.
- Sky Bet: Bet 5p Get £30 in Free Bets For those looking for a low-entry, high-value offer, Sky Bet’s promotion is exceptionally appealing. By placing a minimal 5p qualifying bet, new customers can unlock £30 in free bets. This makes it an ideal starting point for beginners, allowing them to experience online betting with very little personal risk.
- Paddy Power: Bet £5 Get £30 in Free Bets Paddy Power delivers a strong welcome bonus that is easy to claim. A £5 qualifying bet can lead to £30 in free bets, making it another excellent option for those who prefer to start with a smaller initial outlay. Paddy Power is also known for its engaging promotions for existing customers.
- William Hill: Bet £10 Get £30 in Free Bets (or more) A highly respected and long-established bookmaker, William Hill offers a solid “Bet £10, Get £30” free bet offer for new players. They are well-regarded for their comprehensive sports coverage and reliable betting platform.
Key Considerations When Choosing an Offer
- Terms and Conditions: Always read the fine print. Pay close attention to minimum odds for qualifying bets, excluded payment methods, free bet expiry dates, and whether free bet stakes are returned with winnings (most are “stake not returned”).
- Payment Methods: Ensure your preferred deposit method is eligible for the welcome offer.
- Reputation: Stick to well-known and licensed UK bookmakers for a secure and fair betting experience.
- Your Betting Style: Consider how the free bets can be used. If you prefer accumulators, look for offers that specifically cater to them. If you like to bet on a wide range of sports, a versatile free bet offer is better.
By carefully evaluating these factors, new customers can confidently choose the UK bookmaker offer that best suits their needs and embark on an exciting sports betting journey.
